• New Year, New Goals

    Support your body with the right gear to help you achieve your goals.

    New arrivals menNew arrivals women
  • Layer Up

    Merino wool garments are ideal to layer up, so you can stay flexible wherever you may go.

    Base Layers
  • Better in a Bundle

    Check out our bundles featuring some of our best selling styles with a special bundle discount

    Shop Bundles
  • Built in sun protection

    Make sure you have your UV protection built into your clothes.

    Shop Summer Must Haves
  • Stay safe -
    but stay active

    Our Core Merino Wool Neck Warmers are finally here. Suitable to meet the pandemic protection requirements.

    Shop Neck Warmer
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Discover the benefits of Merino Wool

  • Protects you from the sun

  • No worries about starting to smell

  • Keep your skin dry

  • Feel comfortable

  • Let your skin breathe

  • Stay warm even when you got wet

Core Merino T-shirt

Natural UV Protection


Odour resistant


Moisture regulating






Keeps you warm even when wet.

Get to the Core with our Blog

Odour resistant - The No-stink effect of merino woolJacques Marais South Africa

Odour Resistant – The no-stink effect of merino wool

Wear your merino wool garments for longer and still smell good Body odour is a personal as well as social topic, as we want to feel fresh and clean and not be perceived by others as smelling bad. When we work out or travel in our clothes for…
CertificationsCore Merino

Understanding the certifications and standards of merino wool garments

It's a certification jungle out there When you shop for clothes in the store or online, you will notice that more and more garments have little tags with one or more certification logos on them. These tags tell you that this particular garment…

Why Merino Wool for Hiking?

Why Merino is essential for your next hiking trip? Given the enormous amount of time, we have spent in our homes to help curb the spread of the coronavirus over the past year, it most certainly leaves us craving wide-open spaces and the fresh…

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