Our Wool Growers take good care of their sheep
South African wool growers have committed themselves to adhering to the Sustainable Cape Wool Standards. This means all growers have committed themselves to high animal welfare practices and environmental custodianship. For example, our wool growers manage their sheep in line with the Five Freedoms. In addition, the entire South African sheep population is mulesing-free, another big commitment and dedication wool growers made to ensure a happy and healthy life for their sheep. You can read more about the Cape Wool Standard by clicking on the button below.
The Five Freedoms
Keeping our sheep healthy and well
Wool – a sustainable fibre
One of our core beliefs is that wool is a sustainable fibre.
Wool and products made from wool, in general, are already a sustainable choice. We have already written several blog posts explaining how and why wool is a sustainable fibre, and you can read more about it below.
Our garments are made with Nuyarn
You may have noticed that all of our new collection is made with Nuyarn. Nuyarn is a newly developed technique to spin yarn with the goal to be able to create fabrics that are lighter, stronger, higher-performing, and more sustainable. Nuyarn is made up of two components: The inside is made up of a non-wool fibre such as Tencel, polyester, or nylon. Around this base comes a layer of merino wool. This brings together the benefits of two fibres that together make up a better end product.
- 47% Stronger
- 35% Loftier
- Dries 5x faster
- 35% warmer
- 120% tougher seams
Going forward, we are looking to use a newly developed yarn consisting of wool combined with another biodegradable fibre.
A couple of years ago, we reviewed our packaging and came up with more sustainable solutions. All ordered garments are packed and shipped plastic-free using only card boxes and wrapping paper.
Our wool and garments are certified for the following standards
As a small brand, we have the luxury of knowing all of our supply chain partners personally. We visit our suppliers regularly and are constantly in touch to ensure everything is done in the best possible way. We always know where and how our wool is currently being processed. Below we invite you to have a look at all of our partners, from the sheep farms to the finished garments.
Our Supply Chain
Making our garments live and last longer
As described above, we continuously strive to reduce our environmental footprint within our own supply chain. However, together with our customers, we can do even more for our planet if we manage to prolong the use phase of each garment. Each garment that is worn for a longer time, means no new garment needs to be produced, saving resources. To extend the life of each of our Core Merino garments, we focus on four activities as described below.
Our Sustainability Timeline
In 2020, we started repurposing outdated and damaged stock into neck warmers.
We repair and restore used garments and return them back to our customers. If one of our garments is no longer loved, we will take it back and save it for repurposing.
While we already started implementing our sustainable packaging strategy, we are not at the finish line. By 2022 we want all of our packaging to be sustainable and plastic-free.
We recycle damaged and unwanted stock into something new such as accessories, blankets, etc.
By 2025 we want to have made all of our garments with natural dyes.