We strive to always create positive experiences. Our goal is to provide our customers with the very best products with the very best service, every single day.

We are proud of the long-standing tradition of wool production in South Africa. Our farmers share a common passion and dedication to producing the best Merino fibre available through careful stewardship of the land, as well as for the health and safety of those living and working on it.

We want you to love your CORE merino products. To achieve this means we are on an on-going journey to continually improve our products and services to always meet your needs. We know your lives are ever-changing so are always learning, always improving and always interested in hearing your thoughts and ideas.