Core Merino Values

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CORE MERINO WOOL IS RENEWABLE SOFT DURABLE NATURAL

Versatile Premium Wool Product

We create functional, comfortable, long-lasting products for everyday with nature’s technical fibre, merino wool. We are committed to bringing you the highest quality clothing that is timeless, versatile and made to move with you wherever life may take you.

Customer Experience Excellence

We strive to always create positive experiences. Our goal is to provide our customers with the very best products with the very best service, every single day.

Customer Experience Excellence

We strive to always create positive experiences. Our goal is to provide our customers with the very best products with the very best service, every single day.

Environmental Rejuvenation + Social impact

We believe we have the responsibility to protect and preserve the planet as well as the people and the animals that live on it. From the veld to the final product we aim to have positive impacts both environmentally and socially.

Proud Heritage

We are proud of the long-standing tradition of wool production in South Africa. Our farmers share a common passion and dedication to producing the best Merino fibre available through careful stewardship of the land, as well as for the health and safety of those living and working on it.

Proud Heritage

Transparent Supply Chain

From the raw fibre to the final product, we follow every step of the supply chain to ensure responsible and ethical business practices are accounted for every step of the way.

Continuous Improvement

We want you to love your CORE merino products. To achieve this means we are on an on-going journey to continually improve our products and services to always meet your needs. We know your lives are ever-changing so are always learning, always improving and always interested in hearing your thoughts and ideas.